The IEGC Advisory Board Members

The Rt Hon Ed Vaizey MP, Chairman

The Rt Hon Ed Vaizey MP, Chairman

Ed Vaizey, Member of Parliament for Wantage, served as the UK Government Culture and Digital Minister from 2010-16, and was the longest-serving Minister in that role.  

In his role as minister, Ed was responsible for the roll out of the successful rural broadband programme, the introduction of 4G, and tax credits for film, television, animation and video games, which have helped make the creative industries the fastest growing part of the UK economy.

Ed who also currently serves as a trustee of the National Youth Theatre joined the IEGC’s Advisory Board January 2017.

"I am delighted to become Chairman of the International eGames Committee. We are seeing an enormous growth in esports across the globe, and the committee will play a crucial role in helping the industry shape a positive future. As a not-for-profit competition between teams of different nations, it will be a brilliant showcase for the talents that exist in esports in many different countries."

Daniel Cossi

Daniel Cossi

Daniel Cossi has been an eSports entrepreneur and eSport writer in Brazil and LATAM since 2012.

Daniel is President of the Brazilian National eSports Confederation, São Paulo State eSports Federation, CEO of the Brazilian National eSports League, LATAM Coordinator of IeSF, Member of the Sanctioning Board of WeSC, Founding Member of the Pan American eSports Confederation and founding Member of BRICs eSports.

As part of his role in eSports, he is the creator of two Brazilian Federal Law Projects and an all Brazilian State Law Project for eSports regulations along with a range of new and successful standards for the recognition and creation of eSports in LATAM countries. Daniel focuses on business and marketing of eSports plans, alongside the creation of strategic commercial and educational partnerships to encourage eSport engagement and to activate its entrance and acceptance as a regular sport within LATAM governments.

Daniel coordinated the partnership of LNEe/CONADEL with the National University Sport Confederation and similar State Federations, in addition to creating partnerships with the National High School Sports Confederation and regional hospitals, elderly and retirement homes, and disabled national associations for participation within eSports.

"eSports is heralding a new era in sports; it is a way to promote technology and a new type of athlete in the virtual world...eGames will set new levels of performance for eSports as participants compete to represent their countie, with national pride at stake."

Veronique Lallier

Veronique Lallier

Veronique has been an avid gamer since her youth, having a deep interest in competitive gaming, and took her first steps in the industry with a year spent at Ubisoft France in 1999. From that moment, she has grown and developed in the fast-paced and ever changing industry, bringing her in-depth expertise in marketing and publishing to premier games companies including Rockstar, NCsoft, Warner Brothers and most recently Hi-Rez Studios in her career spanning 15+ years.

Veronique has prided herself in learning and continuously developing her skills, in no small part thanks to the amazing people and teams she counted herself lucky to encounter along the way.

Working as the General Manager at NCsoft, Veronique lead the European office in Brighton with over 70 employees overseeing the introduction of Guild Wars to the international market. Moving to Warner Brothers, she took on the role of Vice President of Publishing, establishing the Digital Publishing team and overseeing many of the biggest gaming brands worldwide including Harry Potter, DC Comics (Batman), Harry Potter and LEGO video game franchises.

Veronique most recently joined Hi-Rez Studios as Vice President of European Publishing, setting-up and expanding the European office from scratch for this Atlanta-based developer of popular online MOBA and shooter eSports titles including SMITE and Paladins. In only a couple of months, her leadership has resulted in an explosion of growth in the European base from Brighton, UK, building the localisation, marketing and community teams while putting competitive gaming at the forefront of players' experience.

"At Hi-Rez, with titles such as SMITE and the upcoming Paladins, we have always championed fun, accessible and strong competitive games for everyone. It is a great opportunity to be able to use our background and experience in shaping the first eGames. And as a competitive gamer myself, I am honoured and personally glad to help. I can't wait to see the first eGames match in action!"

Jude Ower, MBE

Jude Ower, MBE

Jude is the CEO and Founder of Playmob, a platform connecting games to charities. A serial entrepreneur, startup-mentor and an Entrepreneur in residence with Angel Academe, Jude has a passion for games, profit with purpose business models, startups, problem solving and innovation. Through these passions, Jude is curating a book, Startup Secrets (www.startupsecrets.club).

She recently has been awarded an MBE in the 2015 New Years Honours list. Jude has been voted top 100 women in Tech in Europe, Top 100 women in Games in the UK and in the Creative England Top 50 2015. More recently she won the Talent Unleashed award, judged by Richard Branson, as the 'One to Watch in 2015' and shortlisted for the Veuve Clicquot 'New Generation' award May 2015.

She is also a BAFTA games judge and judges for the Burberry Breakthrough Brit awards and speaker at various events such as the Mashable Social Good Summit, SXSW, MADE Festival, Pocket Gamer, Mobile Games Forum, Women in Games, Browser Games Forum, Games for Brands, London Games Conference, Social Games Summit and Tech@State (US White House).

"I am delighted and excited to be on the IEGC Advisory Board. eSports is a hugely exciting area, bringing gaming communities together in a competitive and ethical way. An initiative like this getting a global platform will open up eSports to more contenders and global growth. I am pleased to work with the group and esteemed advisory board to bring my knowledge and action around gaming for good and ethical gaming which, as we have seen at Playmob, is an important movement in the world of games today."

Andrew Smith

Andrew Smith

Andrew was formerly the Managing Partner of The Policy Partnership. He is a member of the Film Skills Council, the Skillset Craft, Technical Skills Academy Industry Board, the British Film Commission Advisory Board and the Buckinghamshire Thames Valley Local Enterprise Partnership. He is also a Non-Executive Director of Bucks Business First Ltd.

Andrew will be a valuable asset to the eGames advisory board, bringing vast amount of general business operations knowledge to the team.

"The establishment of the IECG is an exciting initiative to create compelling competitive gaming events that will satisfy the world's fast growing gaming communities. Pinewood will add our state of the art broadcasting facilities and venues to host events and to aid the establishment and growth of the IECG."

Dr Jo Twist

Dr Jo Twist

Jo has been CEO of Ukie since January 2012. Ukie is the largest and oldest trade body for games and interactive entertainment businesses in the UK, whose mission is to make the UK the best place in the world to make and sell games and interactive entertainment.

Previously, Jo was Channel 4's Commissioning Editor for Education, where she commissioned Digital Emmy-winning Battlefront II, as well as free to play browser and iOS games and social media projects. Earlier in her career, Jo was Multiplatform Commissioner for BBC Entertainment commissioning social multiplatform projects alongside BBC's flagship programmes such as Strictly, Eurovision and Top Gear, companion apps and Red Button content around key events. She was also BBC Three Multiplatform Channel Editor responsible for the first channel to live stream and premier programmes online outside of news, and in a former life she was a technology reporter for BBC News. As a journalist she covered the early days of eSports and pro athletes.

With a background in digital media, education, creative technology and youth culture, and a PhD in online communities, identity and young people, Jo brings a wealth of experience in all aspects of interactive entertainment. Jo is Deputy Chair of the British Screen Advisory Council, a London Tech Ambassador, a Bafta Games Committee member, and sits on a number of other boards and advisory groups. She is one of the Top 30 UK Women in Video Games, on the MCV 100 Brit list in the games industry and is a BIMA Hot 100 in digital. She is a Vice President for games and accessibility charity, Special Effect.